SAN FRANCISCO, Jan. 29 /PRNewswire/ — As the Super Bowl shines its annual spotlight on the most high-profile buys and campaigns in television advertising, AdBrite, the Internet’s Ad Marketplace, has released figures that challenge traditional thinking about the unique value and impact of these spots.
AdBrite’s Full Page Ad format, one of the company’s signature innovations in online advertising, is now garnering average view times approaching 30 seconds per user session, with reach and engagement characteristics similar to full page ads in traditional media and the familiar 30-second TV spot. At the same time, the economics of AdBrite’s marketplace provide radically greater returns for advertisers: with AdBrite, an advertiser can purchase 79 million Full Page Ad impressions for roughly $300,000. Super Bowl advertisers pay up to $2 million to reach roughly 100 million viewers — more than six times more per impression — while reaching an audience that is only 25 percent larger.
“On Super Bowl Sunday, major brands will spend aggressively to engage what they perceive to be a uniquely large audience,” said Ignacio Fanlo, AdBrite’s CEO. “AdBrite’s Full Page Ad provides a similar opportunity for advertisers — a platform for memorable campaigning before a truly massive audience, with nearly 30 seconds of user engagement, plus full interactivity and tracking that TV spots simply can’t provide. And unlike the one-off Super Bowl telecast, AdBrite’s Full Page Ad delivers these results year-round for our interactive advertisers. With AdBrite, every day can be Super Bowl Sunday.”
AdBrite’s Full Page Ad allows advertisers to display engaging, interactive ad messages within consumers’ browsing experiences on high-quality websites. Advertisers simply upload a logo and a URL, and the result is a co-sponsored full page ad. Advertisers can easily utilize their existing website or landing page as the advertising content, allowing consumers to interact with their content just as they would if they had navigated there directly. A single click closes the ad and returns the visitor to the original session. Advertisers get exclusive visibility and full interactivity for maximum impact, as well as precise, real-time measurement and reporting on every site where the ads appear.
Major advertisers including Live Nation, Verizon, and GM have run successful Full Page Ad campaigns on the AdBrite network. In the four months since launch, over 500 million Full Page Ads have been viewed, with an average view time of 26 seconds.
More detail and an interactive demo are available on http://www.adbrite.com/fullpagead.
About AdBrite
AdBrite is the Internet’s Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. AdBrite serves ads on over one billion pages a day.
AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com/.
