Online ad network AdBrite announced that it would begin selling ad units on a variety of Facebook applications.
The new sub-network of applications includes the popular iLike application, through which music fans express their tastes, and Fight Club, which lets Facebook users virtually square off. In total AdBrite says it can offer advertisers presence on over Facebook 100 applications, allowing brands an alternative means to access to the increasingly popular social networking platform.
AdBrite executives said that it would likely begin packaging ads on Facebook applications with similar inventory on the 70-plus other social networks it represents - including Bebo, LinkedIn, Hi5 and imeem – particularly for brands that are targeting younger consumers. In total, AdBrite’s network reaches 74 million unique users, per comScore Media Metrix.
