It is a total waste if you have a great site with great content but you don’t have the number of readers to appreciate it. Thus, one of the most common question is “How do I get people to my site?” While, the full answer to this question is complex, but the key is to make sure your web presence maximizes the chances for visitors to find you through the internet’s most popular search engines. Another good way to build up your web presence is by participating in social networking. Generally, online social networking involves connecting and sharing information with other like-minded people via the Web. So how do you use social networking to build up your web presence for your site?.
The latest trend to build up your web presence through social networking is called social media marketing (SMM). Social media marketing is a method of promoting your brand (be it your site, your blog, yourself, a product, a service, or a company) by strategically making your presence known across various social media networks (such as Facebook, Flickr, Digg, Reddit, StumbleUpon, Myspace, Twitter, etc). The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.
You too can start your own SMM now. Basic steps to start your SMM :
- Signup to relevant social networking sites and create pages that provide links back to your site (for both traffic and link popularity)
- As part of SEO, create pages that will rank well in the search engines for low-moderately competitive terms/phrases
- Build profiles on sites that can attract links, attention and contacts from other members (Read my post on “Brand your face“)
- Be a part of the community. Contribute to the growth and value of social media sites
Here’s the list of good articles that you should read:
- Do it Yourself Social Media Marketing - A StepForth Whitepaper
- The Five Pillars of Social Media Marketing
- Measuring Social Media Marketing: It?s Easier than you Think!
- 8 Simple Rules For Social Media Marketing in Business to Business Markets
- 21 Traffic Triggers for Social Media Marketing
- Social Media Optimization vs. Social Media Marketing
